Reputation Management
Satisfied customers rarely leave a review unless someone asks, and most businesses never ask. We ask for you while the work is still fresh, and make leaving the review a single tap. Anyone less than satisfied reaches you privately first.
- Asked at the right moment
- One tap to your Google profile
- Complaints routed to you first
Buyers have already judged you before they ever make contact.
Before anyone calls, they compare you against the businesses listed beside you in the search results. More reviews, more recent reviews, and a higher rating win the click, often over a business with better service but a thinner profile. Volume and recency are also what move you up the local rankings.
The issue is almost never unhappy customers. It is that happy ones do not think to say anything unless they are prompted, and the prompt never arrives.
What the research says about how buyers use reviews.
A record of published third-party findings on consumer review behaviour. Each entry is a market finding, not an outcome Demsen has produced for a client.
of consumers read reviews before choosing a local business.
BrightLocal consumer review surveysof consumers now say they always read reviews, up from 29 percent the year before.
BrightLocal, 2025 to 2026only trust reviews written in the last 30 days, which makes a strong review from last year close to worthless.
Consumer review researchwill not consider a business at all below a 4 star rating.
Consumer review researchHigher revenue, up to this figure, is associated with businesses that actively manage and respond to their reviews.
Google / Wiser ReviewRevenue lift associated with a one point increase in average rating.
Published rating and revenue studiesAdditional website visits associated with each extra Google review, alongside roughly 63 direction requests and 16 calls.
Birdeye, 2025Every figure on this page comes from published third-party research about local businesses generally. They are included to explain why reviews matter. They are not results Demsen has achieved, not a benchmark we hold ourselves to, and not a prediction of what your business will see.
Almost everyone expects a reply. Almost nobody sends one.
The same body of research turns up one gap far wider than the rest, and it is the cheapest one to close.
of consumers expect a business to respond to reviews.
Consumer review researchof businesses actually respond to their reviews consistently.
Consumer review researchFour stars is the line you have to be above.
92 percent of consumers will not consider a business rated below four stars, and a rating is only ever moved by volume. A handful of old reviews leaves you at the mercy of the next unhappy one. A steady flow of recent ones makes a single bad day survivable.
Every finished job turns into a review request.
You do not remember to send anything. The sequence runs itself from the moment the work is marked complete.
The job is marked complete
The trigger comes from the way you already close out work. Nothing new for you or your team to remember, and nothing extra to click.
The ask goes out while it is fresh
A short message reaches the customer in the window where they still remember the experience clearly, which is the only window where people actually write something.
One tap to your Google profile
The link opens the review box directly. Every extra step between the ask and the box is a place people give up, so there are none.
Unhappy customers reach you first
Anyone less than satisfied is routed to a private feedback form instead of the public page, so you hear about it directly and get the chance to put it right.
The profile keeps building
Requests keep going out with every completed job, so recency takes care of itself rather than depending on a push once a quarter.
Connected to your Google profile, visible end to end.
We connect to your Google Business Profile, send review requests automatically after each job, and route anything less than positive to a private channel first. You see every request that goes out and every result that comes back. We never buy, incentivise, or write reviews.
- ProfileYour existing Google Business Profile, connected directly.
- TimingRequests are sent on the trigger and delay that suits your type of work.
- FilteringLess than positive responses reach you privately before anything is posted.
- Inclusions[FILL IN] What a Reputation Management engagement includes: request volume, message templates, who drafts responses to reviews, and anything explicitly out of scope.
- Platforms[FILL IN] Whether you support review platforms beyond Google, and if so which ones.
- Reporting[FILL IN] What gets reported and on what cadence: requests sent, reviews received, rating movement.
- Setup time[FILL IN] Your actual typical time from kickoff to the first request going out.
Businesses that are chosen from a search result.
This fits any business where customers compare a short list of local options before making contact, and where the work finishes with a clear moment you could ask about. If people find you through a map or a search rather than a referral, your review profile is doing the selling before you ever speak.
What owners usually want to confirm.
Asking customers for honest reviews is permitted. What is not permitted is buying reviews, offering an incentive for them, or writing them yourself. We do none of those things, and the request never asks anyone for a particular rating.
[FILL IN] Confirm your exact approach in your own words, so this reads as your policy rather than a general statement.
They are sent to a private feedback form first, so you hear about it directly and have the chance to resolve it. They are never prevented from posting publicly if they choose to.
No. One request per completed job, with a limit on follow-ups, and anyone who has already left a review is excluded from further asks.
[FILL IN] State clearly whether you draft and post responses, whether you draft them for the owner to approve, or whether responses are the owner's job. This is one of the first things buyers ask.
Requests start going out as soon as the system is live, so it moves at the pace of your job volume rather than ours.
[FILL IN] Setup time, and how you talk about pace without implying a guaranteed number of reviews.
[FILL IN] Your pricing approach for Reputation Management: setup fee, monthly fee, any volume limits, contract length, and what a call is needed to determine.